From Intent To Action

The gap is almost always human. Let’s close it.

Who we are

We partner with senior leaders to align leadership development with strategic goals and build lasting success.

AI Transformation

We do transformation with you, not for you. We understand that AI Transformation requires a comprehensive strategy spanning process, people and platforms.

Strategy Execution

We help organizations turn strategic priorities into measurable outcomes by aligning people, strategy and operating rhythms. And we do so by partnering with you as an extension of your team.

Leadership Development

The inner work that makes the outer work stick. We believe that when leaders are more conscious of themselves , they transform themselves and their teams. Together we co-create effective and sustainable strategies.

The biggest predictor of whether a strategy succeeds is not the quality of the plan. It is the alignment of the leadership team executing it. Most organizations never measure that.

The Alignment Loop

Purpose-driven leaders get stuck between intention and execution. The Alignment Loop is the framework I built to work in that gap: for individuals and organizations ready to turn clarity into lasting change.

Four dimensions. Inner and outer layer. One question running through all of them: where has intention drifted from action and what does it take to close that gap.

Meet Miriam

Strategy consulting firms diagnose the structure. Leadership coaches work on the person. Nobody connects the two, which is exactly where execution breaks down.

MindLead Advisory works at that intersection. Not as a traditional leadership coach. Not as a conventional consultancy. As a strategic partner who understands that what a leader carries internally shapes what an organization can achieve externally.

I am Miriam. After 15+ years as strategy and operations executive, including senior leadership roles at adidas and advisory work across industries, and 10+ years as Coach and Yoga / Mindfulness Teacher, I built MindLead Advisory around a single conviction: lasting change, whether in a strategy, an individual, or an AI transformation, requires alignment between the inner and the outer. The mindset and the mechanism. The intention and the operating system. I work at the intersection of both.

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  • "Miriam's intuition and approach to our non-profit strategic needs helped us shape a comprehensive and empowering strategic and operational planning process. Her ability to identify root causes and offer solutions to address them, from her experience and expertise, has been invaluable to our organization. I highly recommend Miriam for strategic and operational planning."

    Sr. Director Strategy, ALS Association

  • "Miriam has a unique ability to diverge and converge, taking a macro view into a concise point of view. Her judgement, read of the room and quiet confidence makes her a strong strategist, leader and team player. She has a results oriented attitude and growth mindset which I very much valued."

    CHRO TD Synnex

  • " Well-rooted, balanced and sustainable - Miriam coaches you in a profound way positively impacting your life"

    CFO Daimler Trucks

If something in this resonates, let’s talk.

An initial conversation costs nothing. Let’s talk for 30 minutes and evaluate how we can work together. If there’s a fit, we’ll know quickly.